Toon Aerts

In 2001, Toon Aerts (1977) graduated with honours from the Sint Lukas film school in Brussels on presentation of the shortfilm “Dialing the Devil”. His shortfilm, a gritty 70’s style roadmovie, won numerous national and international awards like the Leuven Kort Festival (BE), Het Grote Ongeduld (BE), Courtisane (BE), 3rd Pixie Awards (USA) and theGolden Sheaf Awards (CAN).

Toon then signed up with production company CZAR to direct commercials. He had a blitz start and quickly directed for the most creative agencies in Belgium, including Duval Guillaume Brussels, Mortierbrigade, Famous, TBWA, Saatchi & Saatchi, etc …

His work didn’t go unnoticed in the Netherlands, where he directed a campaign for the Amsterdam agencyKesselsKramer for the Dutch mobile phone operator Ben. In 2002 Toon received The Young Directors Award for this commercial at the annual ADCN.

He has since shot commercials for EA Games, Lipton Ice Tea, KPN Digital TV, Ikea, The International Film Festival of Rotterdam, Planet Internet and many others. The Asics commercial he shot won a bronze and a silver award on the Cannes edition of 2005.

But Toon always continued doing other projects as well. And music has always been his first love. Not only did Toon direct numerous music videos for Belgian bands like The Sore Losers, Millionaire, Mon-O-Phone, El Guapo Stuntteamand Fence. He also photographed a lot of these bands. For instance, he shot the cover of the Sore Losers album and did the promotional photography for Hickey Underworld, Fence, Mad About Mountains, Mon-O-Phone, Vandal X and the Vermin Twins.

The music video “Back From The Grave” won the prize for best music video at the 2009 edition of the Belgian Shortfilmfestival “Leuven Kort” and was shown at the bi-monthly BUG Music Video Festival in London and was selected for the Mirrorball section of the Edinburgh International Film Festival. More recently, Toon directed his first international music video for the infamous Jon Spencer Blues Explosion, resulting in a classic mini-horror movie that’s not meant for the weak of heart …

Since 2012, Toon got a taste of being onstage himself, as he joined The Sha-La-Lee’s as a bassplayer. This band, containing members of The Sore Losers, El Guapo Stuntteam, Evil Superstars, Millionaire and Noordkaap, plays a contagious mix of 60’s garage and classic rock. The Sha-La-Lee’s already supported international top-acts like The Jon Spencer Blues Explosion , The Datsuns and The Rival Sons and have been coined a “cult supergroup” by the Belgian press. They are planning to release their first album in March 2014.

Toon’s long awaited shortfilm Perfect Drug had it’s premiere at the 2012 Leuven Kort Short Film Festival . Perfect Drug, best described as a mind boggling experience, created quite a buzz in the national press and has won the Grand Prize at the BIFF and the Melies d’Argent at the Imagine Film Festival . The film now continues it’s success abroad where it recently won the prize for “Weirdest Film” at the Knoxville Horror Filmfestival. So keep your eyes peeled for a screening near you …

Toon’s work, being it his films or his photos, are characterised by a strong visual style. His work clearly refers to elements of popular culture like horror movies, sci-fi, 70’s exploitation or television series. Toon likes images that are loud, colorful, larger than life and over-the-top. Toon tries to intigue the viewer, to capture his attention and more importantly show the viewer the way he likes to look at reality …

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MTP was formed in 1988 with the intention of being the first Scottish based Commercials Production Company.

In the year 2000 we were acclaimed to be the Production Company of the Decade because we had brought ‘International standards of Production to Scotland.’ In 2011 we became the only Production company to be given an achievement award for making an outstanding contribution to the British Advertising Industry.