Luc first broke into the advertising world off the back of the viral marketing craze. Having directed notable viral films for the likes of Ray Ban, Levi’s, and Nissan, Luc was sponsored to come to the USA by renowned director David Fincher. Here, he took advantage of the tremendous opportunity to tell stories for new mediums and modern audiences hungry for something different. Ever since, Luc has been the go-to creative for a wide range of interactive campaigns that allow viewers to engage with and become part of the story. To Luc, directing is more than creating a beautiful piece of film. It’s about effective storytelling that allows for audience participation. That’s what makes good work stick. His projects have spanned a wide variety of industries and fields, winning numerous awards accordingly.